Create defined or messy hair style with Wella Professional EIMI Styling Shape Shift perfect for both men and women hair texture. This hair styling pomade provides long lasting hold to frizzy and unmanageable hair locks. Complete nourishment and hydration provided by this hair pomade protects the scalp from serial hair abusers, while retaining the required moisture in the hair. The hair molding gum provides protection to hair against ultra-violet rays and environmental damage.